What is Augmented Reality?
Remember the first time you saw that strange yellow line appear on the screen as you were watching the football game? That line, mixing the virtual and real worlds, is one of the earliest examples of Augmented Reality (known as AR).
As a general ‘definition’ AR allows you to point any mobile smart phone or tablet at a target (such as an ad in a magazine or a T-shirt logo) and be rewarded with a unique 3D and/or video experience on your device.
This unique method of enhancing—augmenting—the real world is why more and more major companies are turning to AR to communicate with consumers. Companies like Sports Illustrated (teaming with DirectTV), Walmart (cobranding with Marvel Entertainment) and Disney. They know that AR provides a strong, attention-grabbling vehicle for their messages. It makes them stand out. And it can do the same for you!
Getting your feet wet with AR
We can develop a custom app for your company or we can provide our own AR designed solution to help companies (big and small) try out AR. We call it AR Made Affordable. The AR ‘experience’ will be housed in our app, thus saving you the cost of app development. That way you can manageably test AR and track the results. The proof, as they say, is in the pudding. And we think you’ll like the way AR tastes.
For additional examples of our AR work please contact our office: 305-669-4517 or use our contact form.