Facebook was founded in 2004 and has over 800 million users. Twitter was founded in 2006 and has slightly over 200 million users with thousands of accounts that remain inactive. Why?
In my view, Twitter is more a news channel than a social network, hence the popularity of Facebook’s social platform.
A place to share news and links, or to direct people some place where they will find something intriguing, Twitter is a more dynamic and perhaps, a more content driven platform than Facebook, at least for those following key personalities that shape public opinion or have expertise on a given field.
But people like to be social, share personal things with specifics groups of people and friends. Twitter does not offer the features or the environment to promote the social behavior that is exhibited on Facebook’s news feed and status updates. Facebook can be more “fun and entertaining” while Twitter is more informative and full of content created to impact, inform or influence millions of followers
In his blog, Jeff Bullas calls Twitter “an adult’s version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline, and he adds “At its core, there are two differences that distinguish it from the humble “SMS”, that have given it traction in the public “mindspace” It is public and it links to content”
If you are a business owner or manager, Twitter provides an exceptional opportunity to learn from others and pull traffic to your blog or site. If you have not tried Twitter, you should; and to help you get started I’m including 2 recent blog posts containing excellent advice and insights that will help you get started.
Twitter For Business Best Practices
How to Create Credibility and Trust on Twitter