Archive for the ‘ Social Media ’ Category

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Social Messages from Beyond The Grave

Monday, May 14th, 2012

 

I know it sounds a bit morbid, but how would you like to be able to send messages to your Facebook friends and Twitter followers from the afterworld?

Dead Social is a new service that allows users to connect to Facebook, Twitter and Google+ and deliver updates from beyond the grave. One nice feature: Forever Free…

Take a look at the video and let me know if you are ready to signup…

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Google + integration with search. Good or bad?

Friday, January 13th, 2012
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This week the big news in Social Media has been the new Google + integration with search. The official Google blog clearly states that “you should be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to… all from one search box.” This has brought concerns from industry pundits and users in general as to the implications of this service, including the usual concern about privacy issues. This new integration also raises concerns how Google gathers and includes personal data in the search results. Google’s action prompted The Electronic Privacy Information Center to send a letter to the Federal Trade Commission asking it to investigate Google’s integration of Google+ and Google Search.

Watch the video and let me know what you think.

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Social Media: Just the tip of the ice berg…

Monday, December 12th, 2011

These amazing social media stats are staggering, and when you consider the experts’ assertion that “this is only the tip of the ice berg” it becomes something beyond comprehension. Mind boggling! Check it out!

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James Bond Goes Social

Friday, November 11th, 2011

The long awaited Bond 23 is now officially underway with the title of Skyfall.  Daniel Craig −who plays Bond for the third time in his career− admits he’ very lucky to get the top role in the latest chapter of the popular series. The press conference held last week in London, was documented via live blog and you can view the details here: http://bit.ly/tVadeA.

Also announced for the cast are Judi Dench, Javier Bardem, Naomie Harris, Berenice Marlohe and Albert Finney.

One notable difference in the marketing of this film is the use of Social Media to promote the movie and build the anticipation for the release date. Currently James Bond has a Facebook page with over 600,000 fans from all over the World.

The good news is that millions of James Bond’s fans will be able to see their favorite spy in action again. The bad news is that you will have to wait almost a year to watch it on the big screen, as the release date is set for November 2012. But have no fear, thanks to Facebook, you can follow the progress and interact with other fans on the official James Bond Fan Page:  http://www.facebook.com/JamesBond007?sk=wall

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Is your mom on Facebook?

Friday, November 4th, 2011

Mine is not! Well, maybe that’s because she is 93 and has never been exposed to the new technologies; but, you know what? My wife and I have 8 grandchildren, and we are both actively involved in social media, blogging, etc. My guess is that if you are 50 or less, there is a pretty good chance your mom is on Facebook and follows you on Twitter!

In case you don’t know it,  the fastest growing Facebook demographic group are those 50 and over. So next time your getting ready to update your news feed, remember that “mom may be watching!”

To get a broader view of this phenomenon, take a look at the following infographic and learn how different age groups are engaging their friends and family on Facebook and other social network sites.

Source: Infographic King

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Who’s Ahead In The Social Media Race (Video)

Monday, October 10th, 2011

I guess that depends on what you are measuring. If we look at the numbers of users, Facebook has no competition (not yet anyway) but if you look at customer satisfaction, it is a whole different story. It does not matter how you look at it, clearly, the race is on!

If you can put up with the poor voice and music mix, this video will give you an indication of the state of the race and how the participants are trending:

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Are You Still Undecided About Twitter?

Thursday, October 6th, 2011

Facebook was founded in 2004 and has over 800 million users. Twitter was founded in 2006 and has slightly over 200 million users with thousands of accounts that remain inactive.  Why?

In my view, Twitter is more a news channel than a social network, hence the popularity of Facebook’s social platform.

A place to share news and links, or to direct people some place where they will find something intriguing, Twitter is a more dynamic and perhaps, a more content driven platform than Facebook, at least for those following key personalities that shape public opinion or have expertise on a given field.

But people like to be social, share personal things with specifics groups of people and friends.  Twitter does not offer the features or the environment to promote the social behavior that is exhibited on Facebook’s news feed and status updates.   Facebook can be more “fun and entertaining” while Twitter is more informative and full of content created to impact, inform or influence millions of followers

In his blog, Jeff Bullas calls Twitter “an adult’s version of teenage texting. The 140 characters offer the promise of much more behind its brevity and headline, and he adds “At its core, there are two differences that distinguish it from the humble “SMS”, that have given it traction in the public “mindspace” It is public and it links to content”

If you are a business owner or manager, Twitter provides an exceptional opportunity to learn from others and pull traffic to your blog or site.  If you have not tried Twitter, you should; and to help you get started I’m including 2 recent blog posts containing excellent advice and insights that will help you get started.

Twitter For Business Best Practices

How to Create Credibility and Trust on Twitter

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Better safe than sorry! 5 Tips for staying safe Online (Video)

Tuesday, October 4th, 2011

Lately, we seem to be concerned mostly with social media privacy issues. Certainly, Facebook’s improvements and new features have raised concerns for how our information is displayed and shared across different social media platforms. But the truth is that the same security issues that haunt us from day one on the internet are still in place today, with an added emphasis on identity theft. And for that, the hackers in your cyber-neighborhood need your password!

You may find some of the recommendations on the following Google video are common sense stuff, but you will be surprised to learn that many people simply have not taken the basic precautions to protect their on-line accounts and personal information:

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It’s only social media, not the end of the world!

Tuesday, September 27th, 2011

It has been nonstop! Everybody is talking about the new changes to Facebook’s platform and how intrusive those changes might be. Last week’s announcement has been followed by a barrage of criticism from users, bloggers and pundits that are deeply concerned with many privacy issues. For the most part,  the reaction has been negative and Facebook is rapidly adjusting, and sometimes backtracking to fend off the negative PR.

I have been trying to keep up with the avalanche of articles, comments and procedures being posted on-line to circumvent the problems, but, frankly, it has been overwhelming; in the other hand, one wonders if the move by Facebook will ultimately result in  a significant spike for Google+ as many unhappy Facebook users (are they really that unhappy?) are threatening to switch to Google’s new social network. We will have to wait and see, but, in the meantime, we are being amused by all the commotion the news has created.

I think the turmoil that these changes have caused is an indication of  our  dependence on social network as a conduit of  communication and social interaction at all levels our lives.  For many, it has become a way of life, a source of information and entertainment. We all know it’s not a game, but it is not life and death either…

 

 

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Behave and watch your manners On-line

Thursday, September 22nd, 2011

It seems that everybody is talking, gossiping, expressing opinions, posting pictures and videos on-line these days. The problem is people forgetting that whatever they post has the potential of being saved, reposted or forwarded to thousands of connections and friend on social networks, blogs or e-mail.

Apparently, the many articles and comments on this subject have done very little to curtail the number of people that make a fool of themselves on-line every day.  For some, this foolish behavior is an attempt to be outrageous, hoping to go “viral” and get the notoriety and exposure.

But, do you really need to embarrass yourself to get some eyeballs on your post or video? Of course not! The reality is that, for most people, it is important to maintain a clean image and reputation on-line and off-line. Besides, this could have serious consequences and negatively impact your future, personally and professionally.

So, what can you do to avoid the pitfalls of the internet and avoid having to explain yourself or retract for some outlandish comment or inexcusable on-line behavior?

Here are 4 two minutes videos on Netiquette (rules of conduct and courtesy online) that will help you establish some social norms and rules of behavior on line.

Have you posted anything on-line that you wish you could take back?

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