Pinterest… What’s up with that?

My sister is over 70, not computer savvy, had a Facebook profile which she stopped using months ago, but she is addicted to Pinterest.

I recently visited her and she seemed unable to put her iPad down. Yes, she has an iPad courtesy of her grandson, she no longer uses her old and slow 8 year old notebook, but her enthusiasm with Pinterest is remarkable.

What’s all the fuss about this now extremely popular social site?

I’ve know about Pinterest since it was launched 2 years ago; in fact, I have an account, but after checking it out, never felt compelled to return. Not for me, I said –this is only for kids or little old ladies– vowing never to return, and promptly dismissing it as just another “waste of time, going nowhere social media experiment.”

Well I was wrong! Dead wrong… The fact is that Pinterest has become the fastest growing stand-alone social site in US history, hitting 10 million unique visitors a month in less than 2 years. Another mind-boggling fact is the amount of time people spend in Pinterest (15.8 minutes) versus Facebook (12.1 minutes), every time they visit the site.

I was also wrong about Pinterest only attracting “little old ladies” (I’m sorry sister, I was not thinking about you when I made that remark, honestly) but the truth is I’m only half wrong. The stats indicate that the majority of those pinning stuff on Pinterest are women (70%), but the largest age demographic represented on the site are people between 25 and 34.

Now the talk is “using Pinterest” for business, as it is reported that the site is pulling more traffic than Google+, YouTube and LinkedIn combined. Unbelievable! I will be looking into this next but, in the meantime, check out this infographic to get a sense of Pinterest’s amazing success.

Tuesday, March 27th, 2012

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