Augmented Reality Business Cards

AR is the amazing new technology on computers, smart phones and tablets. It superimposes graphics, audio and other sense enhancements from computer screens onto real time environments and , in this example, the Blippar platform is used to display information about a company with a video and a map on a business card. The best thing about this technology is you do not need to scan or click anything, justĀ  fill the camera screen with the image, product or logo no photo taking or touching or tapping of the screen required.Just hold, wait, enjoy… and share. Check out these videos, including one from Heinz Ketchup which I think it’s an amazing marketing idea:

Business Cards

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Heinz Recipe Book

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Monday, December 19th, 2011

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