The Hectic Schedule of a Social Media Manager

Social Media has no days off, it has no breaks, vacations or holidays.

Don’t let anybody kid you, the job of a Social Media Manager is a demanding position, which, in the last 2 years has come to play a key role in the marketing strategy of many large companies.  Besides being personally active in the social networks, Social Media Managers have to keep track of many different information sources, feeds, alerts, etc. and, at the same time, they have to stay on top of whats going on in their industry, current events and anything interesting that pops up in the early morning news.

Social Media Managers read like crazy,  maintain several social networks, communicate with customers, write articles, blog posts and constantly learn about the new technologies that keep coming out on a daily basis. You start early and stay up until you are literally falling asleep on your keyboard. It’s crazy; sometimes I feel if I take a day off, I would miss out on something that I should have blogged or Tweeted about.

In my case, I combine Marketing and Social Media, so I guess you can call me a “part time” Social Media Manager and, even at that, it can be a very stressing responsibility.  According to Susan Gunelius, author and President & CEO of KeySplash Creative, Inc., the main complaints and concerns of the  Social Media Manager include:

“I’m overwhelmed”

“How do I prove the value of what I do?

“I’m losing control” (In large companies, Social Media may include a number of contributors from other departments)

Do you think you are cut out for this job?  Would you enjoy working as a Social Media Manager? Let me know.

Take a look at this graphic, it may help you decide if you really want to do this job. Graphic courtesy of the SocialCast blog

 

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Friday, April 8th, 2011

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